Turning Clicks into Conversions—A Seamless Digital Overhaul
Enhancing Online Performance & Sales Enablement
As an industry leader in the commercial sector, Ace Doors needed to stay ahead of the competition while ensuring a seamless digital experience for their customers.
The challenge? Their website needed optimisation to boost engagement, reduce bounce rates, and drive conversions, while also equipping their sales team with high-impact marketing collateral to convert prospects into customers.
Through strategic website management, conversion rate optimisation, and sales-driven creative assets, we delivered measurable improvements that reinforced their market leadership.
The Impact at a Glance:
Strategic Support: Empowering a Growing Business
- Keep their website sharp and up-to-date.
- Troubleshoot technical issues and ensure seamless functionality.
- Develop high-converting marketing materials for trade shows and sales meetings.
“Keeping up with content management was overwhelming—especially for a team of industry experts, not digital marketers. Roger Roger Marketing stepped in to provide the strategic support needed to execute updates seamlessly, resolve technical challenges, and create compelling collateral for trade shows and sales meetings.”
Restructuring for Success: A Unified Digital Presence
Ace Doors serves both residential and commercial customers. To strengthen their market positioning as an all-in-one provider, we implemented a strategic website restructure to:
- Unify branding & messaging across all product categories.
- Enhance user-friendly navigation for different customer journeys.
- Create clear, conversion-driven CTAs to increase enquiries and downloads.
“Targeting two distinct audiences was critical. We redesigned their website’s layout, content, and imagery to deliver a cohesive and engaging experience that speaks to both residential and commercial customers.”
Unlocking Opportunities: Website Optimisation & Content Strategy
Our in-depth website audit identified navigation issues and content gaps, making it difficult for users to find relevant product information.
What We Did:
- Conducted a comprehensive website audit to pinpoint content gaps.
- Redesigned the homepage for stronger lead generation
- Refined content strategy to guide users through product pages seamlessly
- Improved site architecture to drive traffic to key conversion points
The result? A site that doesn’t just look great—it works harder to convert visitors into customers.
Tracking Performance: Data-Driven Refinements
We implemented powerful analytics tools to track and refine Ace Doors’ digital performance:
- Google Analytics Baseline Reporting to measure engagement
- SEMrush analysis to gauge online visibility & search performance
- Custom tracking for brochure downloads & inquiry submissions
With real-time data, Ace Doors could see exactly how their website was driving conversions—and what needed further optimisation.
The Results: Measurable Growth & Higher Conversions
By implementing site management, conversion rate optimisation, data analytics, creative design, and copywriting, we drove transformational improvements across the board.
Website Engagement:
Conversion Growth:
“The Roger Roger team was a game-changer. They delivered clear, strategic solutions that seamlessly fit into our operations—without disrupting our workflow.”
“Website management went from a daunting task to a smooth, well-executed process. They tackled every challenge with confidence and precision. Nothing was too hard or too complicated—thank you!”
Is Your Website Converting Like It Should?
If your website isn’t driving the results you need, it’s time for a strategic revamp. Let’s optimise your site for better engagement, lead generation, and conversions.
