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Understanding the Value of Inbound Marketing Strategy for Your Business

Did you know that inbound marketing can bring approximately 50% more leads into your sales funnel compared to outbound marketing? That’s why so many internet marketers use inbound marketing to increase website traffic and lead generation. It’s not complicated to get your head around either. 

So what exactly is an inbound marketing strategy, and how can you develop one for your business? Roger Roger reveals everything you need to know about inbound marketing strategies, so keep reading.

inbound marketing value

What Is Inbound Marketing?

In simplest terms, inbound marketing is a bit like falling in love with someone who has been your friend for a long time. You know and trust them, and making that jump to love seems like a natural progression. Outbound marketing is more like a tinder date, it could go either way when you meet in person, but you agree to be brave because you have hope that it might be different this time. 

Inbound marketing is attracting more customers because you have valuable content. It’s the long game, focusing on “pull” strategies to create real relationships with potential customers. Outbound marketing, on the other hand, focuses on interrupting internet users to attract their attention. 

What Is a Good Inbound Marketing Strategy?

Cleverly developed inbound marketing strategies focus on a few channels to attract customers. For example, content creation for blogs is one of the most profitable strategies. This can be done by posting regular articles on a website’s blog. Inbound marketing also involves using search engine optimization (SEO) techniques.

Search engine optimization implies making a web page rank higher in search engine result pages. This can be done by using certain keywords and a structured content approach. Another popular inbound marketing strategy is creating webinars. A webinar is a live class streamed online. Numerous people can participate to learn something new and expand their knowledge regarding a certain subject.

inbound marketing strategy
Good Inbound Marketing Strategy

What Are the Results of a Good Inbound Marketing Strategy?

One of the most popular results of great inbound marketing is generating more leads. Implementing a solid strategy can also increase site traffic, raise brand awareness, and help you develop a long-lasting relationship with your customers. Having a consistent inbound marketing plan can make your website rank higher in Google searches and establish you as an authority in your industry.

Why Do I Need Inbound Marketing for My Business?

Those with an online business should invest in inbound marketing because it helps them reach a broader audience. This type of marketing increases the exposure of your brand, it makes potential clients trust you, and it’s also more affordable than flashy outbound marketing strategies. 

On top of that, an inbound marketing strategy delivers consistent results in the long run. Having an informative and frequently-updated blog can attract potential customers for years. On the other hand, displaying product ads on websites can become unprofitable as soon as you stop investing in them.

inbound marketing

Now You Know the Basics of a Good Inbound Marketing Strategy!

As you can see, an inbound marketing strategy follows a structured approach when it comes to promoting your products and services. You will take advantage of numerous social media platforms such as Facebook, Twitter, and Instagram to increase brand awareness and build your reputation.

We know that developing a great inbound marketing strategy can be a bit complex, which is why we’re here to lend you a helping hand. Contact us today to learn more about inbound marketing and how we can be of help. Our specialists have years of marketing experience and they know all the ins and outs of this business!

Written by: Cory Gordon

Cory is your key contact for developing an Inbound Marketing strategy.

With 20 years of marketing experience in businesses of all sizes, industries and segments (we’re talking SME, large global organisations, B2C, B2B, retail, education, automotive, and fashion), he has the ability to add real value across all levels of an organisation.

More than just a senior marketer, Cory is your general nice guy, he is a father and a husband, and a lover of all things Star Wars.


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